Appearance
Built-in Themes
Shop Craft ships with three built-in themes. Each is designed for a different type of store and visual style. You can activate any of them instantly from Admin Panel > Themes.
Default
The Default theme is a clean, modern design that works well for most types of stores. It uses the Instrument Sans font, a balanced color palette, and gently rounded corners.
Visual characteristics:
- Clean and neutral color scheme
- Rounded corners (0.5rem border radius)
- Standard left-aligned header with logo, navigation, search, and cart
- Product grid with card-style layout
- Works well for general merchandise, home goods, electronics, and most other product types
Best for: Any store that wants a professional, all-purpose look without a strong stylistic opinion.
TIP
The Default theme is always available and cannot be deleted. If you ever run into issues with another theme, your store will fall back to the Default theme automatically.
Boutique
The Boutique theme is an elegant, fashion-forward design built for boutiques, clothing stores, and luxury goods. It uses warm brown and gold tones with serif typography to create an editorial, high-end feel.
Visual characteristics:
- Font: Playfair Display (serif) for headings, Inter for body text
- Colors: Warm browns (#3C2415), dark chocolate (#2C1810), and gold accents (#B8860B) on a soft cream background (#FAF7F2)
- Border radius: Subtle rounding (0.25rem) for a refined look
- Header: Centered logo with an underline-style navigation bar
- Hero section: Full-width with a dark overlay and editorial typography
- Product grid: Editorial two-column layout on product pages
- Buttons: "Add to Bag" instead of "Add to Cart" for a boutique feel
Best for: Fashion boutiques, jewelry stores, luxury goods, artisan products, and any store that wants an upscale, curated aesthetic.
Theme settings:
| Setting | Options | Description |
|---|---|---|
| Hero Style | Editorial, Split, Minimal | Controls how the homepage hero banner is displayed |
| Show Brand Bar | On / Off | Toggles a decorative brand bar element |
Modern Minimal
The Modern Minimal theme is a stripped-down, content-first design with a monochrome palette and sharp edges. It is ideal for technology brands, lifestyle products, and stores that want a contemporary, no-nonsense look.
Visual characteristics:
- Font: Inter (sans-serif) for both headings and body text
- Colors: Monochrome zinc palette (#18181B primary, #F4F4F5 muted) with a bold red accent (#EF4444) for calls to action
- Border radius: Zero -- all corners are sharp for a geometric, modern appearance
- Header: Compact sticky header with inline search bar
- Hero section: Text-first design, product-focused homepage
- Product grid: Clean, minimal cards that put products front and center
- Accent line: Optional thin red line at the top of the page
Best for: Technology products, gadgets, modern lifestyle brands, minimalist stores, and any brand that values clean aesthetics and sharp geometry.
Theme settings:
| Setting | Options | Description |
|---|---|---|
| Header Style | Compact, Expanded | Controls the header layout -- compact is a slim sticky bar, expanded is taller |
| Show Red Accent Line | On / Off | Displays a thin red line at the very top of the page |
Comparing the Themes
| Feature | Default | Boutique | Modern Minimal |
|---|---|---|---|
| Font style | Sans-serif (Instrument Sans) | Serif headings (Playfair Display) | Sans-serif (Inter) |
| Color mood | Neutral | Warm browns and gold | Monochrome with red accent |
| Corner style | Rounded (0.5rem) | Slightly rounded (0.25rem) | Sharp (no rounding) |
| Header | Left-aligned, standard | Centered logo, underline nav | Compact, sticky, inline search |
| Best for | General stores | Fashion and luxury | Tech and lifestyle |
TIP
Not sure which theme to pick? Start with the Default theme and try the others to see which one matches your brand. You can switch themes anytime without losing any data.