Appearance
SEO Settings
Search Engine Optimization (SEO) helps your store appear in search results on Google and other search engines. Shop Craft provides SEO settings at both the global level and the individual content level so you can control how your store appears in search results and on social media.
Global SEO Settings
Go to Admin > SEO from the admin sidebar to configure your store-wide SEO defaults.
Global SEO Fields
| Field | Description | Example |
|---|---|---|
| Meta Title | The default title tag for your store's pages | "My Fashion Store — Trendy Clothing Online" |
| Meta Description | The default description shown in search results | "Shop the latest fashion trends at affordable prices. Free shipping on orders over 999." |
| OG Image | The default image shown when your store is shared on social media | A 1200x630px branded image |
TIP
Keep your meta title under 60 characters and your meta description under 160 characters. Search engines may truncate longer text.
Open Graph (OG) Image
The OG image is the picture that appears when someone shares a link to your store on social media platforms like Facebook, Twitter, LinkedIn, or WhatsApp.
Recommended specifications:
- Size: 1200 x 630 pixels
- Format: PNG or JPG
- Content: Your store name, logo, and a brief tagline work well
To upload an OG image:
- Click the upload area in the OG Image section
- Select your image file
- Click Save
To remove the OG image, click the Remove button and then save.
Per-Content SEO Fields
In addition to the global defaults, you can set custom SEO meta data for individual items. This gives you fine-grained control over how each page appears in search results.
Products
When creating or editing a product in Admin > Products, you will find SEO fields:
| Field | Description |
|---|---|
| Meta Title | Custom title for this product's search result listing |
| Meta Description | Custom description for this product's search result listing |
If left empty, the product name is used as the meta title and the product description is used for the meta description.
Categories
When creating or editing a category in Admin > Categories, you will find the same SEO fields:
| Field | Description |
|---|---|
| Meta Title | Custom title for this category's search result listing |
| Meta Description | Custom description for this category's search result listing |
If left empty, the category name is used as the meta title and the category description is used for the meta description.
CMS Pages
When creating or editing a page in Admin > Pages, you can also set custom SEO fields:
| Field | Description |
|---|---|
| Meta Title | Custom title for this page's search result listing |
| Meta Description | Custom description for this page's search result listing |
If left empty, the page title is used as the meta title.
How SEO Data Is Used
Shop Craft automatically generates the following HTML tags in the <head> section of every storefront page:
html
<!-- Standard Meta Tags -->
<title>Your Meta Title</title>
<meta name="description" content="Your meta description">
<!-- Open Graph Tags (for social sharing) -->
<meta property="og:title" content="Your Meta Title">
<meta property="og:description" content="Your meta description">
<meta property="og:image" content="https://yourdomain.com/path/to/og-image.png">The priority system works like this:
- Per-content SEO data is used first (if set on the specific product, category, or page)
- Global SEO defaults are used as a fallback when per-content data is not set
SEO Overview Page
The admin SEO page also shows a quick overview of your existing content and its SEO status. You can see which products, categories, and pages have custom meta titles and descriptions set, making it easy to identify content that needs SEO attention.
SEO Best Practices
Write Unique Titles and Descriptions
Every product and category should ideally have a unique meta title and description. This helps search engines understand what each page is about and improves your chances of ranking.
Good example:
- Title: "Classic Cotton T-Shirt — Comfortable Casual Wear"
- Description: "Soft 100% cotton t-shirt available in 6 colors. Perfect for everyday wear. Free shipping on orders over 999."
Avoid:
- Generic titles like "Product Page" or "Category"
- Duplicate descriptions across multiple products
Use Keywords Naturally
Include relevant keywords in your titles and descriptions, but write them for humans first. Search engines are good at understanding natural language.
Keep URLs Clean
Shop Craft automatically generates clean, SEO-friendly URLs from your product names, category names, and page titles:
/products/classic-cotton-tshirt(not/products/123)/categories/mens-clothing(not/categories?id=5)/pages/privacy-policy(not/pages/3)
Add an OG Image
Pages shared on social media without an OG image look less professional. Upload a branded OG image to make your store's social shares stand out.
Next Steps
- Store Settings — Update your store name and branding
- Admin Panel Overview — Return to the admin panel overview